Ninja secures $2.3m in funding to expedite growth in Canada

 To accelerate its domestic expansion, the Canadian grocery delivery startup Ninja has raised C$2.8 million ($2.3 million).

The business received funding from Flexport Inc company profile Contrary Capital, and Lachy Groom.

Ninja, which was founded last year, says it can deliver groceries and other necessities to Canada in ten minutes.

The business opened its first location in Waterloo, Ontario, and since then, it has opened two locations in Toronto.

More than 1,300 products from a variety of categories are available in its dark stores, from which it delivers.

Alcohol, meat and produce that are raised locally, beverages, health, beauty, cleaning, and items for the home and office are among these.

Ninja intends to increase its product offerings to more than 2,500 stock-keeping units (SKUs) this year and expand its presence throughout Canada.

Gonzalo Graham, head of products, CEO Wesley Yue, and head of operations Michael Markevich lead the company, which has more than 80 employees.

Yue stated: We are able to accelerate our plans for store expansion and provide ten-minute delivery of groceries and other household necessities to a larger number of Canadian homes thanks to this new investment round.

“E-commerce only accounts for 8% of the grocery market in Canada.

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"We are certain that the grocery stores of the future will be built to serve online purchases from the ground up, rather than as an afterthought to the existing grocery infrastructure, as the share of e-commerce spend on groceries in Canada continues to rise."

To reduce its carbon footprint, Ninja delivers on e-bikes and provides free shipping on orders over $10.

It has recruited individuals from Uber, DoorDash, Zomato, Goodfood, and other delivery services for its core team.

As part of its efforts to promote sustainability, Walmart's Canadian location began offering carbon-neutral last-mile deliveries earlier this month.

Within the first year of its implementation, the program is anticipated to reduce the retailer's carbon dioxide emissions by approximately 25,000 tons.